A brand is not just an identity or a logo. It is all about our belief, philosophy and values.

At Tania we ensure that all these elements are incorporated in all aspects of our services, behavior and are the guiding principles of how Tania strives to interact with you.

Brand Essence

Our essence culminates forma basic fact of life… Life is a Gift! So let us together enjoy this gift by exploring new and exciting opportunities to celebrate Life!

Vision & Mission

Our vision is to be the“Brand of Choice” in the bottled water category in KSA.
To realize this vision, our mission at Tania is to strive to bring:

  • Purified natural water.
  • In a caring and efficient way.
  • Through our dedicated fleet and committed team.
  • To our valued customers and consumers.
  • Enabling them to value this gift.
  • Providing new and exciting opportunities.
  • To Celebrate Life!


  • Care
  • Efficiency
  • Quality
  • Commitment
  • Innovation


  • Experienced
  • Responsible
  • Honest
  • Modern
  • Gender Equality
  • Mass Appeal
  • Not Young but Youth Oriented
  • Forward Looking with a Positive Attitude


  • Friendly
  • Truthful
  • Exciting
  • Appreciative